Creative Brief: Converse "Find Your Color" mock Campaign
Client: Converse
Objective:
To create a compelling marketing campaign that highlights Converse's diverse range of colors available in their classic Chuck Taylor shoes, inspiring consumers to express their individuality and style through vibrant footwear choices.
To create a compelling marketing campaign that highlights Converse's diverse range of colors available in their classic Chuck Taylor shoes, inspiring consumers to express their individuality and style through vibrant footwear choices.
Target Audience:
Demographic: Youth and young adults aged 15-30, both male and female.
Psychographic: Creative individuals, trendsetters, fashion enthusiasts, and advocates of self-expression.
Geographic: Global audience with a focus on urban centers and fashion-forward communities.
Psychographic: Creative individuals, trendsetters, fashion enthusiasts, and advocates of self-expression.
Geographic: Global audience with a focus on urban centers and fashion-forward communities.
