Creative Brief: Smart Soda Branding for Sustainability
Client: Smart Soda
Objective:
To develop a comprehensive branding strategy that emphasizes Smart Soda's commitment to sustainability while maintaining brand identity and market appeal.
To develop a comprehensive branding strategy that emphasizes Smart Soda's commitment to sustainability while maintaining brand identity and market appeal.
Background:
Smart Soda is a leading manufacturer of premium soda beverages known for their innovative flavors, high-quality ingredients, and commitment to health and wellness. In response to growing consumer demand for environmentally friendly products, Smart Soda aims to enhance its sustainability efforts across all aspects of its business, from product packaging to manufacturing processes.
Smart Soda is a leading manufacturer of premium soda beverages known for their innovative flavors, high-quality ingredients, and commitment to health and wellness. In response to growing consumer demand for environmentally friendly products, Smart Soda aims to enhance its sustainability efforts across all aspects of its business, from product packaging to manufacturing processes.
Target Audience:
Demographic: Health-conscious consumers aged 18-45, both male and female.
Psychographic: Individuals who prioritize sustainability, seek healthier beverage options, and value brands that align with their environmental values.
Geographic: Urban and suburban areas with a focus on environmentally conscious communities.
Key Message:
"Elevate Every Sip, Elevate the Planet."
Psychographic: Individuals who prioritize sustainability, seek healthier beverage options, and value brands that align with their environmental values.
Geographic: Urban and suburban areas with a focus on environmentally conscious communities.
Key Message:
"Elevate Every Sip, Elevate the Planet."
Creative Concept:
"Elevate Sustainability: Refreshing the Planet, One Sip at a Time."
"Elevate Sustainability: Refreshing the Planet, One Sip at a Time."
Tone and Voice:
Authentic
Empathetic
Inspirational
Forward-thinking
Empathetic
Inspirational
Forward-thinking
